Each month the ABA will profile new audited digital publisher members to assist media-planners to find trusted niche advertising opportunities. Our publisher members have ABA-verified figures; which means they can be trusted for accuracy of their online audience figures and measurement rules-compliance.
Where can I find audited web figures? |
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| July - August 2010: | 9 sites added by various niche members including Identity Publishing, Broadsheet Media, Flying Solo and Easy Weddings. |
| July 2010: | 10 sites added from new members Austereo & Independent Digital Media. |
| May - June 2010: | 6 sites added from new members ACP Magazines, Thorpe-Bowker & Salmat. |
| April 2010: | 20 sites added from new members Allure Media, DMG Radio, MCM Entertainment, Campaign Brief & Gizmag. |
| March 2010: | 9 audited sites added from new members Great Southern Press, PiMP.TV & GradConnection. |
Subscribe to the Web Watch Newsletter to receive updates about new members and important rules updates.
AUDITED SITES BY CATEGORY
See below for more information on featured members and advertising contact details.
Our members’ audited figures can be found in the two main digital media-planning destinations:
1. ABA Masthead Reports (eData):
Lists audited cross-media data for Print, Websites, Digital Editions, Mobile and Email Newsletters. Find out more about the ABA Masthead Reports.
2. Nielsen Online Market Intelligence
Daily website rankings and media-planning metrics.
Audited sites in Nielsen market Intelligence appear with an green tick audit symbol 
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MediaScope Directory
MediaScope – connects advertising buyers and sellers with a focus beyond mainstream into niche & independent media options. Also offers a well regarded one-on-one consultancy service helping media owners develop their advertising sales strategy. Add your information to MediaScope’s directory – special offer for ABA audited sites - and see information about their consultancy service – www.mediascope.com.au |
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The Top Gear Australia site is fast becoming the country’s pre-eminent car and entertainment site. Topgear.com features exclusive behind-the-scenes access to the hit TV show as well as car news, Australia’s best car chooser application – every car for sale in Australia is reviewed and rated - all delivered with the trademark wit of Clarkson & Co. Top Gear: it’s not just cars - it’s a lifestyle. More information: Contact Tony Bell on 02 9288 9605 or mailto:anbell@acpmagazines.com.au.
Launched in early 2007 www.theadviser.com.au (formerly called www.mortgagebusiness.com.au) was Australia’s first dedicated daily news site for Australia’s mortgage and finance broking industry.
Gizmodo comprehensively covers technology, telecommunications and consumer electronics with more than 60 news stories and reviews each weekday. Its tech-hungry audience stops by frequently to check out the newest products and recommendations for laptops, mobile phones, PDAs, digital cameras, home entertainment and other shiny new toys.
Kotaku is the ultimate resource for gaming news, previews and tips. We cover all platforms - including PC, PlayStation, Xbox and Wii - with more than 50 stories each weekday. The site attracts a passionate, relatively affluent audience of men 18-34.
Lifehacker shows readers how to get the most out of technology at work and play. Its busy readers are keen to save time and work smarter using the site's productivity tips, downloads, shortcuts and website recommendations.
Defamer is the guide to the entertainment business, dissecting the local scene while putting an Aussie spin on the global industry. The site's unique take on celebrity is a must-read for everyone in media.
For further information on any Allure Media title, contact Ben Sharp or Cameron Curtis on 02 9947 2920 or at sales@alluremedia.com.au.
Anthill is an online community dedicated to innovation, entrepreneurship and the growth of Australian SMEs. Launched in September 2003, initially as a print magazine, Anthill is responsible for the development of numerous business and SME engagement programs, such as the Cool Company Awards, 30under30 (Young Entrepreneur) Awards and the SMART 100 Innovation Index. It is also the catalyst for events, such as Tunnel Talk and Pitch Club, and other opportunities for sponsorship. Anthill... it's where ideas and business meet. More information: http://anthillonline.com/advertise/.
Aviation Trader is a highly regarded monthly marketing publication carrying corporate and private advertising for aircraft and aviation equipment and services. ‘The Trader’ is circulated in hard copy form throughout Australia and New Zealand and can now also be viewed digitally by subscription.
Two key objectives in our current strategic plan are to provide powerful integrated marketing offers that effectively combine digital and print resources and to globalize our reach thus providing advertisers with a genuine opportunity to promote products and services to a significantly wider target audience. The internet facilitates both these objectives and also provides us with the opportunity to deliver information cost effectively and without geographical constraint. This is consistent with our belief that business in the modern sense should be without boundary and that client relationships should be viewed as partnerships put in place to drive sales by creating global product and service awareness.
More information: http://www.aviationtrader.com.au/page/About+Us.
With a focus on healthy food and no-fuss recipes, Best Recipes has become a favoured online destination for home cooks and is one of Australia's leading recipe web sites. It provides a place to share favourite recipes, and also features recipe reviews, a glossary, meal planner and cooking discussion forums. More information: http://www.bestrecipes.com.au/site/advertise.html.
The Campaign Brief Blogs – with separate sites for Australia, New Zealand, Western Australia and Asia - are a must visit, daily habit for all those involved in the creative advertising, TVC production and associated industries throughout the Asia Pacific region. Advertising on the CB Blogs is the most cost-effective way to reach this powerful, highly paid group who are in charge of a massive annual production spend in every medium throughout the region. Contact Mike Morris on 02 9247 4933 or 0412 391 501. Email: mike@campaignbrief.com.
Bestadsontv.com is our worldwide creative site that showcases the best TV/web film, Press, Poster/ambient, Interactive, Radio and Integrated work in the world from the very best advertising agencies and TVC production companies in the world. Advertising on Bestads is the most cost-effective way to reach this powerful, highly paid group who are in charge of a massive annual production spend in every medium throughout the world. Contact Mike Morris on 02 9247 4933 or 0412 391 501. Email: mike@bestadsontv.com
CBS Interactive (www.cbsinteractive.com.au) is Australia’s premier online content network for information and entertainment and part of CBS Corporation; a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. As a top 10 web network worldwide in unique monthly users, CBS Interactive’s audited sites include:
CNET Australia (www.cnet.com.au) is an engaging, relevant and trusted destination for people who are passionate about improving their lifestyle using technology and consumer electronics.
The powerful combination of editorial expertise and audience feedback provides consumers with objective information, ideas and inspiration they need to make informed decisions about the right products, services and brands.
Audience
Male 64%
Female 36%
76% are tertiary educated
GameSpot Australia (www.gamespot.com) is the leading online source for gaming information, visited by more than 50,000 Australian gamers every day. Supported by a significant membership base of 360,000 Australians, our active online gaming community comes together on a daily basis to connect and discuss their interests as well as to be entertained and informed by the GameSpot AU editorial team and their peers.
The site provides gaming enthusiasts with comprehensive, engaging, and unbiased game information, backed with the breath of content and established knowledge offered by the GameSpot brand globally.
Audience
Male 86%
Female 14%
56% are aged 18 - 34 years old
TechRepublic (www.techrepublic.com), provides IT professionals a valuable technical content resource dedicated to meeting their day-to-day demands for timely and relevant Information Technology-focused knowledge and insight. Users turn to the site for the information, advice, tools, and services needed to get their jobs done.
TechRepublic features include:
TV.com (www.tv.com) provides a fun, interactive environment for TV fans to express opinions about the entertainment they love. With numerous community-based features and more than 16,500 shows covered, no other resource extends TV viewing as comprehensively and interactively as TV.com.
TV.com offers new, interactive ways for users to deepen their bonds with their favorite shows and connect with other fans. The site's passionate users express themselves via live chats, forums, blogs, videos, polls, reviews, ratings, and more.
TV.com's exclusive material and editorial features complement the site's user-generated content and spawn additional fan feedback. Users can tune into original Webcasts, live event coverage, full-episode streams, sneak-peek videos, behind-the-scenes footage, episode downloads, show clips, photos, headline news, local listings, and more.
Audience
Male 37%
Female 63%
40% of audience are 35-49 years old
Average household income: $100,000
For any sales opportunities, please contact:
Barry McGhee
Commercial Director, Business
e: sales@cnet.com.au
p: +61 2 8514 9965
Jo Gaines
Commercial Director, Consumer
e: sales@cnet.com.au
p: +61 2 8514 9929
I&T News is a weekly finance e-newsletter delivered to over 5,700 regular readers. It complements the industry coverage in the monthly Investment & Technology magazine. While the newsletter offers greater immediacy in its news reporting, it also provides information specifically for the institutional and platform markets. Like the magazine, the newsletter strives for greater detail and more in-depth coverage of stories. More information: http://www.investmenttechnology.com.au/advertise/i-t-newsletter-advertising.html.
Audited Titles:
| Blacktown Advocate Canterbury Bankstown Express Central Express Advocate Fairfield Advance Hills Shire Times Hornsby Advocate |
Inner West Courier Liverpool Leader Macarthur Chronicle Manly Daily Mosman Daily Mt Druitt-St Marys Standard Nine To Five North Shore Times |
Northern District Times Northside Parramatta Advertiser Penrith Press Rouse Hill Times Southern Courier Wentworth Courier |
Novafm.com.au is consistently ranked amongst the top 5 music & radio websites in Australia. Our audience are content hungry 18-39yr olds who define themselves through music. They head to Novafm.com.au for the latest in pop culture across music, fashion, sport, & entertainment content.
Our user experience online equips users with social tools giving them unprecedented access to artists and resident radio celebs online, creating a highly interactive online environment.
Contact: Sydney – Tori Benzie on 02 9564 9742 (tbenzie@dmgradio.com.au) // Melbourne - Amanda Good on 03 8420 3717 (agood@dmgradio.com.au)
Complete Aged Care Directory of aged care facilities - nursing homes (high care), hostels (low care), supported residential aged care, home & community care, CACP's, EACH, EACH D retirement homes, villages aged care products & aged care services.
From Script to Screen. For sales and subscription inquiries please call Sean McKeown on 02 8296 0219. Or email sean@focalattractions.com.au
Mumbrella is Australia’s leading news and information provider for those in the media, marketing and advertising sector. Covering everything under the media and marketing umbrella it is an essential resource with latest news, comment and analysis specific to the industry. It also offers readers the chance to have their say with an option attached to each article for sharing knowledge and opinion. Beyond just the news http://mumbrella.com.au offers a comprehensive directory with Latest Jobs, Freelance listings, Upcoming Events and a guide to Businesses within the sector. More information: Please contact Sean McKeown 02 8296 0219 or http://mumbrella.com.au/about.
There are over a million solo & micro businesses in Australia, accounting for nearly 73% of the country’s small business sector.
Flying Solo has been the voice of Australian solo & micro business since 2005, offering unparalleled exposure to a highly targeted and engaged audience.
GOLF Link is the only system that will see every golf club member's handicap stored and calculated nationally. Access to the system is gained via the Internet using the golfer's personal GOLF Link number.
Developed by Golf Australia (GA) in conjunction with GOLF Link Partners Australia, GOLF Link is a technological breakthrough that centralizes handicaps on a national basis with easy online access to its clubs and members.
Maximum Power Computing
Atomic is the mecca for early-adopters, tech aficionados, tech-zealots, geeks, gamers and tech-evangelists. No other brand can compare to the edgy, hard hitting technology and gaming editorial of Atomic. Whether it’s covering the most extreme aspects of subz-zero overclocking, or our exclusive access to the insiders of the games industry, Atomic is serious about reporting the tech truth.
The ultimate football website
The Australian edition of FourFourTwo has become one of the country’s most respected football brands. Fans, players and industry members all turn to FourFourTwo because they know it is the best place to find the latest news, exclusive interviews and features written with humour and flair. In just over three years, au.fourfourtwo.com has been visited by over 1.5 million Australian football fans who have viewed in excess of 30 million pages of locally produced football content. au.fourfourtwo.com offers a dedicated grass roots and State League section, active partnerships with state federations & PFA, as well as State match highlights, cross bar challenges and are very active forum community.
Connecting the Australian Channel
For IT resellers the game always remains the same: know your products, know your customers, and match their needs with the most logical, most cost effective and robust technology available. CRN Australia has informed resellers’ choices for over a decade, reporting on the latest news in technology and detailing ways of using that technology to build reseller businesses.
IT news for Australian Business
For over a decade, iTnews.com.au has been reporting and analysing the IT industry. Our reporters and editors have more than 40 years experience covering IT and Communications and consequently, iTnews.com.au is the IT decision maker's first choice for news and information from across the globe and down the road.
The best reviews in the business
Full of news, reviews, features, archives and the latest opinion - PCAuthority.com.au is for the tech buyer who can’t get enough, and relies on our judgement before they get it. Visitors to PCAuthority.com.au can access the print magazine’s huge archive of features, labs and reviews covering every tech product at every price point.
For IT security professional
SC magazine Australia meets the needs of IT security professionals who demand trusted and authoritative editorial combied with the worlds best security products and reviews. Attracting IT security professionals from CIO’s to CSO’s and small business owners, this dedicated niche title is the ideal platform to promote products and services to those hard to reach key decision makers.
PC World covers the computing technology that has enabled Australian small and medium businesses to thrive through improved productivity and increased competitiveness. Our readers are innovative trendsetters whose enthusiasm for technology encompasses both their private and professional lives. They are decision-makers when it comes to technology products and IT investments, as well as key advisers to friends and colleagues. More Information: http://www.pcworld.idg.com.au/advertising_info.
Big screen TVs, iPods, broadband, gaming and digital media have become a part of day-to-day life for millions of us. The dream of a connected, high-definition, digital lifestyle is no longer the preserve of techno-geeks. Good Gear Guide allows casual tech shoppers as well as ardent gadget fans to stay abreast of new developments and product releases, with reviews, setup guides, buying advice and troubleshooting tips. More information: http://www.goodgearguide.com.au/index.php/aid;5
CIO addresses issues vital to the success of IT and business executives.
Through solutions-oriented content, CIO provides IT and business executives with a better understanding of the role IT plays in achieving corporate goals. CIO offers its partners access to the very top tier of IT and business executives via a truly integrated mix of media including banner advertising, zones, lead generation programs, email marketing programs, events, webinars, print and much more.
Computerworld is read by IT departments across Australia, from the largest organisations through to small companies with a significant IT investment. Readership is made up of IT Managers, CIO’s, IT consultants and Managing Directors; the people responsible for evaluating, recommending and purchasing IT and IT services. Build and execute your enterprise strategy on the strength of the Computerworld brand.
TechWorld supports the broad base of the professional IT community. It offers information about technology as well as technology jobs and careers. TechWorld’s audience consists of professionals who make technology decisions daily. Its visitors comprise of system administrators, project managers, network engineers, security professionals and the thousands of other men and women at the coalface of IT.
To find out more about CIO, Computerworld or TechWorld contact barbara_simon@idg.com.au or call (02) 9902 2703.
Inside Waste Weekly News is produced by WME Media, which is committed to helping Australian business and the environment industry build a sustainable VISION for the future through its publications and other activities. WME Media serves the waste, water, air and environment business industries, with a suite of publications providing news, tools, analysis and opinion. See www.wme.com.au.
Current.com.au is the most up-to-date online news service for the Australian electrical appliance industry and is therefore in the best position to report on the latest news and information including company announcements, acquisitions, recruitment and retail news.
Now in its 13th year, Inside Film magazine is the authoritative, independent professional publication for screen content creators in Australia and New Zealand. It boasts the largest team of senior industry journalists and reputable contributors who are specialists in their respective fields. Widely read and respected, Inside Film’s content is driven by original news stories and research, not just press releases or aggregated content. Every issue of Inside Film covers Australian film and television, new media, TVC, marketing, finance, production, and the most comprehensive and up-to-date report on domestic production. It is Australia’s highest circulating film and television magazine (CAB) with almost sixty percent of copies sold through newsstand and subscription. More information: http://if.com.au/advertise/index.php.
The Shout is first to market with liquor industry news, product launches and events, updated live 3 times per week. Content is driven by news attracting overwhelming trade interest and as a result allows advertisers a cost-effective real time medium to target both on and off premise in one hit. More information: http://theshout.com.au/advertise.php.
TandLnews is the online partner to well established trade magazines; MHD Supply Chain Solutions magazine - serving supply chain professionals for 38 years, Australasian Freight Logistics magazine - the essential read for all freight logistics users and movers and Diesel magazine - Australia’s premier truck and trailer magazine. These media are unique in enjoying the valued support of the leading associations in the field and various export, freight and government councils. Along with individual and corporate subscribers, this makes Intermedia’s supply chain and logistics stable an unrivalled platform for those seeking to reach and communicate with a senior industry audience. More information: http://tandlnews.com.au/advertise.php.
Time Out is Sydney's leading arts, entertainment, nightlife and food website. Updated every 20 minutes, the site includes 3,000 venues and over 2,000 events every month including comedy nights, clubs, major events and major music festivals. The site is highly targeted and relevant advertising receives click through rates of up to 4 times the industry average.
Time Out do not list all events and venues - only the ones they think are worthy of their readers' attention. Reviews are listed for free by an independent editorial team.
Contact us about advertising or http://www.timeoutsydney.com.au/Global/Contact-Us.aspx Full media kit and user information available upon request.
Lawyers Weekly.com is the online hub for the Australian legal community. By partnering our thought-provoking and relevant news content with a powerful legal search tool and jobs board, we aim to be the legal industry’s number-one destination for legal news and research. Lawyers Weekly can assist in presenting your products and service to the legal market. Our highly targeted readers are high-income earners, hold significant sway in the buying making decisions of their organisations, and are working in a lucrative industry with revenue worth billions. More information: http://www.lawyersweekly.com.au/content/Advertising.aspx
Other audited LexisNexis websites:
The online partner to Australia’s fastest growing current affairs magazine, www.themonthly.com.au offers the perfect online environment to advertise to highly educated professionals Advertisers can book Mrec, Leaderboard and Roadblock ads or sponsor SlowTV. The Monthly audience spend more and are more educated than average. They are patrons of the arts, influential, high-flyers, regular travellers and heavy consumers of books, films and beverages. Additional survey data is available on the demographic and purchasing preferences of visitors to the website. More Information: Download a media kit or contact Rebecca Costello 03 9654 2000.
Morningstar members include all levels of investors from beginners to experienced investors who rely on our independent analysis, tools and newsletters to help them make informed decisions.
At Morningstar they have access to one of Australia's largest online sources of finance and investment data - data that covers 11,000 funds and every listed Australian company combined with expert analysis on the investments that count.
InvestorDaily has a unique audience, with investors ranging from individuals to large institutions - and the many who advise them.
While each reader may have differing financial and business needs, they all have something in common. They all need accurate information and they actively seek news and analysis - coming direct to InvestorDaily, or having headlines delivered to their inbox every morning.
Established in 1991, Rave Magazine is the leading free weekly music and entertainment street magazine in SE Queensland. Each week we publish interviews with international, national and local artists, together with the most up-to-date information on live gigs, tours, dance events and music festivals. Our review section covers album reviews, indie releases, singles, live concert reviews, games, and DVDs. Other sections cover - heavy metal, punk & hardcore, hip-hop, toys & collectibles, cinema, the arts. Our popular Free Musician's Classifieds and Free Gig Guide Listings provide an invaluable service to the local music community. More information: http://www.advertising.ravemagazine.com.au.
Read the press release: Lasoo completes first ABA Web Audit.
SmartHouse Magazine and website are the premier information sources for lifestyle technology information. We provide reviews, tutorial and general information on consumer technologies such as Home Theatre, Home Automation, Cutting Edge Appliances and Consumer Computing.
Sound Alliance is one of Australia's most innovative and exciting new media companies. It is the publisher of web communities inthemix.com.au, FasterLouder.com.au, messandnoise.com & SameSame.com.au which combined make Sound Alliance the largest independent online entertainment publisher in Australia*.
[*Nielsen Online, Market Intelligence, Domestic Traffic]
In addition to the rapidly growing web properties Sound Alliance wholly owns, it also represents relevant web publishers in music, events & entertainment, monetising their websites via advertising & sponsorship. Complimentary to its core media business, Sound Alliance also operates Thought By Them, a unique communications, creative and planning agency and Qjump, a B2C and B2B ticketing service provider.
The group of businesses are immersed in, and focused on all aspects of music and young adult culture. Sound Alliance employs a fulltime staff of 40+ people based in Surry Hills, Sydney.
Sound Alliance audited websites:
A very important thing to remember about the gay community – when you advertise to the gay market you are telling us that you don’t mind how we were born. In return for this, you get our loyalty to your company’s brands, products and services. Allow me to introduce to you the readers of the Sydney Star Observer and the www.starobserver.com.au website. Our readers are aged between 23 and 60 years. In the most part they are higher than average income earners (>$58K) who hold management positions within companies, hospitality groups, retail, creative agencies, the entertainment industry as well as Doctors, Lawyers just like the wider community. 20% earn more than $100k per annum. More information: To receive a media kit or to talk to a sales person, please call us on 02 8263 0550.
Thorpe-Bowker’s Bookseller+Publisher magazine has been the essential source of news and information on books and the book industry in Australia, New Zealand and the region since 1921. In 1971, we launched the Weekly Book Newsletter, the must-read Wednesday bulletin of booktrade news, information and job ads. 2006 saw the launch of Bookseller+Publisher Online at www.booksellerandpublisher.com.au , and it is the key website for anyone interested in the world of books, publishing and bookselling. If you provide a service of use or interest to book retailers, book publishers, authors or libraries, Bookseller+Publisher is the place to promote it to a large, engaged audience.
Advertising contact: Xeverie Swee, tel (03) 8517-8357, email advertising@thorpe.com.au.
Universal Magazines audited websites:
WA Business News delivers your message direct to your key business market. With more WA-focused financial news writers and columnists than any other media, WA Business News has developed a strong readership among the state’s decision makers.
The online community for IT and communications professionals, this sister site to Voice&Data magazine is in its 7th year. Site visitors and members represent the cream of technology buyers across Australia and New Zealand, and are drawn by the depth of targeted, how-to and new product content. If you are looking to engage with CIOs, IT & Comms managers and technology decision makers, contact Lorien Reckmeyer on (02) 9487 2700 or go to
http://www.westwick-farrow.com.au/online/
The online community for food processing and packaging professionals, this sister site to What’s New in Food Technology magazine is in its 5th year. Site visitors and members represent the cream of food industry buyers across Australia and New Zealand, and are drawn by the depth of targeted, how-to and new product content. If you are looking to engage with plant managers, packaging managers, food technologists, process and engineering professionals, contact Lorien Reckmeyer on (02) 9487 2700 or go to
http://www.westwick-farrow.com.au/online/
The online community for sustainability and environmental leaders in industry and business, this sister site to Sustainability Matters magazine is in its 4th year. Site visitors and members represent the cream of industry leaders across Australia and New Zealand, and are drawn by the depth of targeted, how-to, technology and new product content. If you are looking to engage with CEOs, Sustainability and Enviro Business Managers, contact Lorien Reckmeyer on (02) 9487 2700 or go to http://www.westwick-farrow.com.au/online/
The online community for art collectors, art lovers and artists, this sister site to Australian Art Review magazine is in its 5th year. Site visitors and members represent the cream of art lovers, collectors and buyers across Australia, and are drawn by the broad variety of artist and gallery coverage. This is the ONLY audited art site in Australia. For cost-effective online programs to reach buyers for your gallery or art work, contact Jenni Jordan on (02) 9487 2700.
Please email us if you wish to join the ABA and be profiled in the next monthly newsletter or have general web audit enquiries.
General Web Audit Information:
* Website Audits
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* ABA Masthead Reports
* Digital
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Digital Services Manager
+61 2 8912 6009
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