ABA Masthead Reports

Crossmedia Figures You Can Trust

The ABA Masthead reports show crossmedia figures for audited titles, displaying audience and circulation numbers for each media channel including Print, Websites, Digital Editions, Email Newsletters and Exhibitions.

The ABA Masthead reports show digital audience figures in the same online directory as ABC/CAB print circulation figures.

Since launching these reports in February 2010, there are already numerous titles available with Masthead Reports.

Click to View Sample Masthead Reports:

What Is Shown In The Masthead Reports?

The ABA Masthead Report shows:

1. Audited Data:

• ABC/CAB Print Circulation figures
• Nielsen Website Audience figures, including all key metrics such as Unique Browsers, Page Impressions and Session Duration.
• CAB Digital Edition Audience figures, showing the number of unique views of a digital publication
• CAB Email Newsletter figures, showing the average number of successful recipients of an email newsletter or edition

2. Publisher Information for Advertisers:

• Description of the title and the type of audience it reaches
• Advertising sales contact information
• A link to a media kit and other supporting sales information

Where Can I Find The ABA Masthead Reports?

The ABA Masthead Reports are available by logging into eData on the ABA website: http://www.auditbureau.org.au and then by selecting the [Masthead Report] tab. The Masthead Report homepage will show an alphabetical list of logos for all audited publications that have a Masthead Report. Click on a logo to view the Masthead Report for a publication.

Audited print publications that also have digital data will appear with a Masthead logo next to their Print figures under the [Print] tab. Click the Masthead Icon to view the Masthead Report for the publication.

Who Has Access To The Masthead Reports?

The ABA Masthead reports are only available to ABA members which include publishers, agencies and advertisers.

To view the latest figures, contact webaudit@auditbureau.org.au to organise a FREE trial registration to the ABA Masthead Reports, your one-stop portal for print and digital audited data.

 

How Do I Search For Websites and Categories?

The ABA Masthead Reports enable you to search by:

1. Masthead Title (Website or Publication name)
2. General Category (e.g. Business, Entertainment, News etc)
3. Keywords (including Publisher Name, Audience Type, Content Type or Media Type)

Search by Masthead Title

To search for a publication or website by title, type the name into the [Title] searchbox. For example, typing in 'australian' displays a list of titles matching the same name.

Search by Category

To search for a publication or website by Category, select the category from the drop-down list to filter the results. These categories reflect the broad categories used in standard Print and Online media reports. For more granular sorting use the Keyword search in combination with the Category reporting.

Search by Keyword

Each Masthead also has a number of Keywords or tags associated with it to enable more flexible search and comparison between mastheads.

Keyword examples include:

Publisher Name. e.g. Fairfax Media CBS Interactive Cumberland Newspapers

Audience/Content Type, e.g. Finance Professionals Geek Culture Mens Interest

Media Type, e.g. Street Press Community Newspapers Magazines

To search by Keyword type into the [Keyword] box and select from the list of keywords available to display only mastheads that match that keyword.

Search by Category and Keyword

The search functions can be combined to filter the list of titles by both Category and Keyword. For example you can search for Business and Finance titles that target "finance professionals" which will filter out sites that have general business consumer news or personal wealth content.

---

Digital Audits

Refer to these pages for more information on:

• Website Audits
• Email Newsletter Audits
• Digital Publication Audits

---

Sign up now!

To sign up to the ABA Audit Service please contact us on 02 8912 6009 or email webaudit@auditbureau.org.au.

---