On average over 237,000 Australians visited sites in the Information Technology Category each day during November, which was slightly down from October with 5.5% less Unique Browsers visiting this category compared to the previous month. CNET Australia (+ 6.5%) and PC World (+6.6%) were the only sites in the top ten to defy the trend and show positive growth in November. GoodGearGuide had the most growth (+22.2%), moving up three places into the #16 position. Atomic MPC was the most engaging audited site in November with the highest average session duration of 5 min 37 secs.
Rank |
Website Name |
Audit Status |
Publisher |
Ave Daily |
Monthly
|
UB |
Page |
Frequency |
Session |
1 |
smh.com.au/technology/ |
Not Audited |
Fairfax Digital |
65727 |
983201 |
-6.12 |
|||
2 |
news.com.au - Technology |
Not Audited |
News Digital Media |
32856 |
552308 |
-10.42 |
|||
3 |
theage.com.au/technology/ |
Not Audited |
Fairfax Digital |
32300 |
493289 |
-9.07 |
|||
4 |
CNET Australia |
|
CBS Interactive |
30371 |
698796 |
6.48 |
4396769 |
1.48 |
04:27 |
5 |
Gizmodo [Allure] |
Not Audited |
Allure Media Network |
16426 |
289809 |
-19.87 |
|||
6 |
ZDNet Australia |
|
CBS Interactive |
15400 |
347952 |
-9.44 |
1182139 |
1.47 |
02:42 |
7 |
Australian IT |
Not Audited |
News Digital Media |
11984 |
231850 |
-14.92 |
|||
8 |
Lifehacker [Allure] |
Not Audited |
Allure Media Network |
8415 |
150465 |
-19.99 |
|||
9 |
TechRepublic |
|
CBS Interactive |
7487 |
183104 |
-10.14 |
613126 |
1.32 |
02:29 |
10 |
PC World |
|
IDG Communications |
6379 |
168710 |
6.56 |
583381 |
1.21 |
02:51 |
11 |
iTnews |
|
Haymarket Media |
6298 |
111351 |
0.05 |
573993 |
1.99 |
03:31 |
12 |
PC Authority |
|
Haymarket Media |
6029 |
145462 |
-7.97 |
552050 |
1.36 |
03:10 |
13 |
Smarthouse [4sqm] |
|
4Square Media |
5612 |
142623 |
2.71 |
471705 |
1.29 |
03:00 |
14 |
itwire.com.au |
Not Audited |
Fairfax Digital |
5290 |
114635 |
9.39 |
|||
15 |
apcmag.com |
Not Audited |
ninemsn |
4897 |
114169 |
-6.94 |
|||
16 |
GoodGearGuide |
|
IDG Communications |
4569 |
122125 |
22.2 |
424054 |
1.19 |
03:30 |
17 |
Atomic MPC |
|
Haymarket Media |
4153 |
89693 |
-4.12 |
999663 |
1.89 |
05:37 |
18 |
Computerworld |
|
IDG Communications |
4056 |
91034 |
0.16 |
231520 |
1.44 |
02:25 |
19 |
brisbanetimes/technology |
Not Audited |
Fairfax Digital |
3636 |
74565 |
-23.07 |
|||
20 |
ARN |
|
IDG Communications |
2702 |
52028 |
-2.53 |
228097 |
1.85 |
02:45 |
21 |
BBC Technology |
Not Audited |
BBC |
2225 |
32648 |
-5.24 |
|
|
|
22 |
Watoday.com.au/technology |
Not Audited |
Fairfax Digital |
2184 |
46670 |
-15.04 |
|
|
|
23 |
xpmediacentre.com.au [PClk] |
Not Audited |
Xpmediacentre Aust. |
2032 |
45152 |
-2.33 |
|
|
|
24 |
CRN |
|
Haymarket Media |
1907 |
37515 |
-5.9 |
139975 |
1.74 |
02:37 |
25 |
pcuser.com.au |
Not Audited |
ninemsn |
1430 |
38787 |
-13.09 |
|
|
|
26 |
channelnews.com.au |
Not Audited |
4Square Media |
835 |
13496 |
9.74 |
|
|
|
27 |
CIO |
|
IDG Communications |
788 |
20256 |
-0.69 |
57809 |
1.26 |
03:01 |
28 |
TechWorld |
|
IDG Communications |
759 |
21119 |
-6.26 |
37601 |
1.12 |
01:59 |
29 |
MIS Australia |
|
Fairfax Digital |
457 |
8719 |
-24.84 |
28228 |
1.76 |
01:46 |
30 |
SC Magazine |
|
Haymarket Media |
408 |
9724 |
-7.43 |
26883 |
1.34 |
03:18 |
Source: Nielsen Market Intelligence – Domestic Traffic, November 2009.
* Non-audited sites have not requested to be independently verified by the ABA for measurement rules compliance, therefore these sites appear in this ABA report with only indicative unaudited figures..
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