CEO
Gordon Towell
Gordon was appointed Chief Executive Officer of the Audit Bureau of Circulations and the Circulations Audit Board on the 7th of July 2008. Prior to this, he was CEO of the GEON Group, one of Australia’s largest print and communications companies and has over 20 years’ experience in the Technology, Media and Engineering sectors in both CEO and non-executive roles.
Executive Assistant
Adrianne Chai
Director of Marketing & Communications
Heather Craven
Heather has held the post of Dir of Marketing & Comms since 2000. Prior to this, she was a Publisher with Reed Business Information, one of Australia’s largest business to business and specialist publishers and has over 20 years’ experience across the many facets of publishing in a range of senior roles.
Director of Audit Services
Paul Dovas
Paul was appointed Director of Audit Services of the ABC and CAB on 22nd of September 2008. Prior to this, he was a consultant to the industry bodies on the digital sphere. Paul has a 10 year history with the media industry with professional qualifications, extensive audit experience and unique knowledge of the ABC and CAB.
Digital Services Manager
Alexx Cass
Alexx was appointed Digital Services Manager on the 20th of April 2009. Prior to this he was Business Development Director for Nielsen Online, and has more than 10 years experience working in the digital sphere, leading web analytics and audience measurement conversations, and is an experienced media and research professional.
Office Manager
Sue Pemberton
ABA Auditors
Jeff Le Compte
Arry Kusnadi
Fanny Lee
Olivia Michalak
The ABC General Committee
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The ABC Executive Committee
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The CAB Board of Directors
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Advertiser and Media Buyer Survey Results Released by the ABC and CAB
5th February 2010 - It has been confirmed by agencies and advertisers that audited circulation data plays a vital role in media planning and purchasing decisions.
CAB Publicity Correction
4th February 2010 - The Board of Directors today issued a Publicity Correction regarding CAB member Convenience & Impulse Retailing magazine following the resolution of a publicity matter made by Retail Media.
Industry Associations Meet
22nd January 2010 - A meeting yesterday between representatives from the MFA[1], the IAB Australia[2] and the ABA[3] resulted in a greater commitment towards standardisation and transparency of online audience metrics.
ABA Web Audit members approve digital audit standards on October 9, 2009
October 9, 2009 - The ABA’s Digital Watchdog Committee, formed following the launch of the ABA Web Audit Service in July, held its inaugural meeting on September 30, 2009.
ABA Web Audit Service builds momentum on September 25, 2009
September 25, 2009 - Publishers have raced to take advantage of the Audit Bureaux of Australia’s Web Audit Service, with the number of Australian online sites submitting for audit more than doubled in the last month.
CAB Education Series Begins on August 18, 2009
August 18, 2009 - Over the next few weeks CAB will be on the road taking the new Rules out to members and auditors through a series of workshops being held in capital cities around the country.
Launch of IASH Australia brings greater accountability for online advertising.
August 7, 2009 - Twelve of Australia’s leading online advertising companies yesterday announced the formation of IASH Australia (Internet Advertising Sales Houses of Australia), the industry body that will take over the mantle from IANA to bring greater accountability for online advertisers.
CAB adds even more data on July 20, 2009
July 20, 2009 - CAB has added new audited data to eData, CAB's online data access portal, following the completion of additional audits for the period ending March 2009.
CAB adds more data on June 30, 2009
June 30, 2009 - Following the release of data for the period ended March 2009 through the new web site, a number of CAB members’ audited data and publisher’s statement have been received and have now been added to the database.
