As non-profit industry associations with a combined history of 125 years of circulation auditing, the ABC and CAB are uniquely positioned to offer our Publisher members access to experienced and professional audit services at a competitive price - delivering savings in time and money for your business.
Recognised as industry leaders, the ABC and CAB names are synonymous with the highest level of confidence and trust, engaging in more than 850 circulation audits annually.
The expert auditor knowledge available through the ABC and CAB will increase your circulation efficiency through continuity of service and consistent application of audit process.
Our experienced team of in-house staff auditors are aware of current industry trends and can offer advice on how to maximise your audit results.
In addition, the ABC and CAB audit service provides a resource for your circulation teams to improve record-keeping practices and streamline the audit process.
Utilise dedicated circulation professionals
The ABC and CAB have a team of dedicated professional staff auditors whose sole focus is the delivery of superior audits for the benefit of ABC and CAB members. With an unparalleled knowledge of the Rules and Audit Guidelines your audits will progress with maximum efficiency and minimal disruption to your day-to-day routine.
Access a knowledge resource
The ABC and CAB’s team of professional staff auditors have many years of experience in circulation auditing, providing a valuable resource for publishers through their understanding of current industry trends. We are able to offer unprecedented advice on how to get the most out of the audit process.
Improve your process
The ABC and CAB auditors are able to assist publishers with the installation and maintenance of records, improving your documentation management, and bringing expert industry experience and understanding of print media to the process.
Save time and money
Save money through our competitive audit rates and free audit help desk. Save time through more efficient audit practices and consistent record management.
It’s not an expense – it’s an investment in your industry
By selecting the ABC and CAB audit service your financial commitment is reinvested in member services, delivering improvements that you can directly access, and a commitment no other commercial operation can make.
Audit Process
The audit process requires audits to be completed in a 30-day window following the close of the audit period.
While the timeframe to complete an audit remains fixed, the ABC and CAB offer a service that will work with your circulation team to streamline the audit process and reduce the amount of time taken to complete the audit.
Members can take advantage of direct online access to lodge data for their audit via our website, while our team of audit professionals can work with you to tailor the audit service to suit your unique needs.
Our trained in-house audit staff have improved the audit process for many members, from a review of documentation, to working with publishers to complete ‘audits on the go‘ with monthly data and documentation deliveries.
Contact Us today for further information about our professional services and for a quote to manage your business.
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
