The Exhibition and Event Audit was created at the request of both organisers and participants to audit, verify and compile event attendance and demographic data. Industry leaders will continue to have a voice in the exhibition and event audits ongoing development ensuring the rules and guidelines remain the industry standard.
Endorsed by the Exhibition and Event Association of Australia (EEAA), the CAB Exhibition and Event Audit provides the only independent third-party verification of an event's attendance and demographic data that delivers the credibility and proof of reach needed to win marketing dollars.
The Exhibition and Event Audit helps event organisers position their event at the forefront of the marketing mix.
Each Exhibition and Event Audit is built on over 75 years of media auditing experience.
An Exhibition and Event Audit is an objective, third party confirmation of attendance claims and attendee demographics. The audit provides accountability and assures event participants that the numbers being presented about the event are accurate and impartial.
The Audit can also segment attendance by demographics appropriate to a particular show. This allows the event participant to target their marketing and more accurately measure audience. For example the audit usually provides:
Maximise your sales opportunities using the Event Audit Report, a sales and marketing tool combining audited data and Event branding along with the ABA’s marketing tools and services.
The Audit process and reporting helps each event organiser tell its individual marketing story. Verifying information obtained from attendees, event organisers can design their Audit Reports to promote the unique characteristics of their show. Add to the standard data verified through audit with these value-added reporting options including:
All data published in the Exhibition and Event Audit Report is verified by our experienced auditor and is available for use by the event organiser. The audit is conducted in accordance with generally accepted auditing principles and industry standards. The statements made in your document fairly and accurately represent the attendance of the event.
The Audit Report can be a powerful addition to your current exhibit space-selling program. It acts as an added incentive to help you sign up more event organisers, sell more exhibit space and attract more attendees. As marketing managers today are expected to justify their event budgets, an independent audit provides vital information confirming your show's ability to attract the target audience that event participants want to reach:
We provide the platform and audit experience working with you and your industry body, the Exhibition and Event Association of Australia to deliver the verification standard for event attendance. Our unique position as a non-profit independent and tripartite member owned association assures event organisers and marketers through comparable, verified data.
Your commitment to audit supports the Event industry and increases its credibility as a mature self-regulated media.
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
