Audits are conducted for Business, Professional & Specialty publications, Community & Community Language newspapers, Exhibition Organisers, E-Mail Distribution publishers, provider of Unaddressed Distribution and Web Site publisher members.
As a not-for-profit industry organisation, the CAB is governed by a Board of Directors elected from the membership on an annual basis. Board positions are honorary and represent the tripartite nature of membership with 4 Advertisers, 4 Agencies, 4 Publishers and 1 Exhibition Representative directing the business of the CAB.
The CAB works closely with the industry to provide services relevant to members needs while providing the integrity of third party verification of data.
The CAB also provides an Exhibition Audit, Email Newsletter Audit, Unaddressed Distribution Audit and Web Site Traffic Audit.
CAB’s services have been developed with industry participation and involvement.
A CAB print distribution audit verifies the average net distribution per issue of a publication in a defined audit period. Every copy within the defined six or twelve month period is verified to produce the Average Net Distribution of an issue. This highlights the printing and method of distribution, number of issues and the publishing frequency of each publication.
There are two audit periods, April to September, and October to March.
The CAB is a non-profit industry organisation governed by a tripartite membership comprising advertisers, advertising agencies and publishers. Working in harmony with its sister body the ABC, the CAB operates autonomously and is vigorous in expanding the services to the industry.
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
